Managing Recurring Events

Setting End Dates and Search Optimization

Setting specific end dates for your recurring events helps maintain an accurate calendar, protects your attendees from confusion, and ensures your listings perform effectively in search engines.

How Search Engines Index Your Events

When you create a recurring event on MyCityScene, our calendar automatically generates structured event pages for upcoming occurrences up to one year in advance. Our platform uses standard event schema, which allows search engines like Google to feature your dates in enhanced local search results.

Search engines index these pages individually and cache them externally. If an event is deleted or altered significantly ahead of time, external search engines may take several months to update their listings or remove older cached pages. Setting defined end dates prevents outdated listings from appearing in search results and ensures attendees never arrive for an event that has been discontinued.


Why Recurring Events Have Defined End Dates

To keep community calendars accurate and prevent outdated information from lingering across the web, events on MyCityScene cannot be scheduled to run indefinitely in perpetuity.


Working within a defined timeframe allows you to review your event details periodically, refresh ticket links or descriptions, and ensure that your schedule aligns with your current calendar. It is much simpler to extend an active recurring series than to manage the confusion caused by orphaned search engine listings.


Recurring Event Expiration Notices and Your Account Status

As your recurring event approaches its scheduled end date, we will send an automated reminder notification so you can extend the series if it will continue.


Please note: This reminder applies strictly to the scheduled end date of that individual event series. It has no connection to your MyCityScene account status or subscription level. Your account remains active and in good standing regardless of whether you extend the event or allow it to expire.


How to Extend an Active Series

Extending an ongoing recurring event takes only a moment:

  1. Log into your MyCityScene account and go to My Events.
  2. Locate the recurring event series and click Edit.
  3. Update the recurrence end date to your new target date, review any event details or times, and save your changes.


If you have questions about managing recurring dates or need assistance with your listings, please reach out to our support team.

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